Greens Far Outspent Fossil Fans in Cap-Trade Fight

Most intriguing press advisory of the day (same was true with California climate-bill ballot initiative):

For Immediate Release
In Cap and Trade Fight, Environmentalists Held Spending Edge Over Opponents, New Report Finds

American University Study is First to Compare Funding, Media Coverage and
Strategy of Green Groups and Industry-Linked Organizations

Web Media Briefing April 19, 2011, 2:00pm ET….

Washington, D.C. – New research counters the commonly-held view that cap and trade legislation failed because of the spending advantages of opponents and
false balance in news coverage.
The report, Climate Shift: Clear Vision for the
Next Decade of Public Debate, will be released April 19 by American University
Professor Matthew Nisbet, Ph.D.

Nisbet will host a web-based media briefing on Tuesday, April 19, 2011 at
2:00 p.m.

The study is the first to systematically analyze the financial resources,
strategies, communication activities and impacts of those advocating for action
on climate change and to draw comparisons to those opposing action among
conservative groups and industry….


Matthew C. Nisbet, Ph.D., Associate Professor, School of Communication at
American University, is a social scientist who studies strategic communication
in policymaking and public affairs. In 2011, he was named a Google Science
Communication Fellow for his internationally recognized work on climate change.
Nisbet’s research is funded by the Nathan Cummings Foundation and the Robert
Wood Johnson Foundation, where he serves as a Health Policy Investigator.

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